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Digital Transformation!

Using digitalized transformation sources and methodologies in research to help identify the best solution for businesses

Online Qualitative research

Focus groups, individual depth interviews (IDIs), and other forms of qualitative research conducted online rather than face to face or via telephone

Online Quantitative research

Carried out with an online panel of many hundreds of respondents


The online research method that adapts ethnographic methods to the study of the communities and cultures created through computer-mediated social interaction

Online focus groups

Conducted using conference calls and Web-based meeting technology


Marketing strategy/content that is geared towards a business or organization


Tactics and best practices used to promote products and services among consumers and mostly for personal use. They also offer packaging options that are appropriate for individual consumption.