digital research and strategy are defined as the process of solving problems and finding facts in an organized way. digital strategy and research are the processes that link.
Producers – customers – end-users to the = marketer!
In-Depth Interviews (IDIs)
Focus Group Discussion (FGDs
Quantitative Researches, Observational Studies, Digital Marketing Research, & Digital marketing is the method of promoting a brand, a product, or a service using digital technologies
Central location Test (CLT)
CATI - Computer-assisted telephone interviewing
CAPI - Computer-assisted personal interviewing